Analysis of transformation and replacement trend of complete power distribution equipment
The main application of transmission and distribution equipment is to control and protect the power system, which is the direct consumption industry of electrical equipment. In recent years, the government has increased the investment in technical transformation of power grid, which has played a positive role in promoting the manufacturing of complete electrical equipment, especially. Five-year & throughout; During this period, China's economy and society took on new characteristics in stages. By 2014, the planned fixed asset investment of state grid reached 403.5 billion yuan, with the growth rate approaching 20% for the first time. In addition, after a wave of transmission network investment, the construction of distribution network and related equipment investment will inevitably usher in a new wave of investment climax, in order to achieve the effect of balanced development of transmission and distribution network.
With the advancement of agricultural network transformation, trunk transmission network and other engineering construction, it drives the localization of distribution related equipment, the demand for backbone equipment tends to decline, and the construction of distribution network begins to enter a high prosperity period. The key task of power distribution network construction and intelligent power grid compels relevant enterprises in the industry to make the following transformation:
1. Integrated solution provider transformation
Integrated solutions require complete equipment suppliers not only to have product research and development, production and manufacturing capacity, but also according to the characteristics of the project object design scheme, development of adaptive software from the front-end design to back-end maintenance of the whole process of service. With basically complete electrical transmission network construction, the demand of distribution equipment will be a new growth point, and a new generation of complete sets of equipment providers require companies to use modern electronic technology, communication technology, computer and network technology with the combination of power equipment, the distribution network under the condition of normal and accident monitoring, protection, control, measurement and management organically fuses in together, for remote data transmission and monitoring, improve the degree of automation equipment. It requires enterprises to have a complete system integrating product design, development, production and sales, from receiving customer orders to the final sales, through program evaluation, design, production guidance, installation testing and after-sales service.
For a long time, the domestic distribution market have given priority to with a single supplier of equipment, but with the speeding up of urbanization in our country, increasing power capacity per unit area, miniaturization, custom-made equipment has covers an area of space, save energy and material saving, the advantages of strong adaptability to environment and is necessarily the direction of intelligent power grid development in the future. The improvement of the stability and reliability of power grid construction will enable enterprises with integrated solutions, strong supporting capacity and wide coverage to maintain a high market share. Therefore, the one-stop comprehensive solution service provider represents the future development trend of the industry and meets the needs of private customization in the market.
2. Brand effect highlights
For a long time, China's power distribution market is mainly sold through two modes: one is obtained through the bidding platform of power grid companies. Industry more than the end user for the construction or operation of power systems department, including electric power company and its associated enterprises, railway, petrochemical, metallurgical industries such as customers, usually with tender method selected equipment, the equipment manufacturers to participate in bidding, on the basis of the evaluation rules determine the winning manufacturers, both parties have to sign the technical agreement, started when business contract. The other is to determine the gross margin range of products according to market research and the supply and demand situation of the market, and the final price range based on the product cost. However, no matter how it is done, it will more or less form an interest relationship with the power grid monopoly giants. However, with the in-depth development of the industrial service chain, the influence of the brand will definitely change the current business distribution pattern.
In the national plan for the adjustment and revitalization of equipment manufacturing industry, it is proposed to accelerate the independence of equipment to meet the needs of engineering and promote industrial development. In "on the implementation of expanding domestic demand to promote economic growth, policy decisions to further strengthen the supervision of project construction bidding and tendering work opinion" pointed out that in addition to engineering, need to purchase the goods or services within the territory of the People's Republic of China without access to or can't at a reasonable business conditions to obtain the legal circumstances, shall purchase their own brand products. China's industrial policy has clearly proposed to give priority to the use of domestic self-owned brand products in the construction of major projects, which provides development opportunities for domestic power grid equipment manufacturing enterprises. With the growth of the demand for miniaturized and customized products, the comprehensive brand formed by the company's technical level, operation performance, product quality, market reputation and after-sales service is the core competitiveness of the company and the key factor affecting whether the company wins the bid.
3. Industry mergers and acquisitions wave rise
Power industry is a typical capital-intensive industry. When it enters the stage of high growth and industry transformation and upgrading, the demand for capital will increase and the financing mode will become more important than before. At present, the large acquisition and reorganization activities in the power industry are mostly dominated by state-owned enterprises with the main purpose of obtaining resources and expanding market share. However, with the completion of transmission network upgrading and reconstruction, the adjustment from scale expansion to structure optimization, asset layout and strategic direction is the focus of future mergers and acquisitions.
In 2012, according to Roland berger, issued the trends in global and China electric power transmission and distribution equipment manufacturing industry, according to a report in 2015, China's power transmission and distribution market scale will be close to 320 billion yuan, but China now has more than 7000 electric power transmission and distribution equipment companies, most of the focus on small and medium-sized products and provide field equipment, the lack of regulations, have excess capacity in manufacturing low-end crisis, and is difficult to adapt to the intelligence, integration, and overseas industry transformation and upgrading of need. Through mergers and acquisitions to accelerate the expansion of scale, extend the industrial chain, to find new profit growth point is the main purpose of capital operation industry enterprises. In the face of the new round of industry development trend of high capital barriers, qualification barriers and technical barriers, in the next few years, low-end non-customized enterprises will enter the era of low profits, the industry will enter a new round of reshuffle period, some non-competitive small and medium-sized enterprises will face the fate of being acquired and merged. Only through deep reshuffle can we eliminate backward production capacity, carry out structural adjustment and transformation and upgrading.
Speed up the development of urban power grid, improve the power supply network, improve the power supply capacity is the next. Two-network reform ” After another large-scale power grid into the construction project. However, the weak distribution infrastructure, scale and huge market demand enable enterprises in the industry to timely transform and upgrade to grasp the industry opportunities and achieve leapfrog development.